Brand: Brick Team Customs
Posted 29th April 2017
Brick Team Customs began life as my hobby, whereby I would construct custom Lego figures representing some of my favourite characters that hadn't been produced by Lego. It was a nice way to relax during my days off from my educational work whilst still indulging my creative hunger.

Eventually I had amassed a huge collection of figures that I had created myself, and other figures which I had purchased from other customizers. It dawned upon me that I actually had enough original material to create quite an extensive series of videos, and thus began the basis for producing my own entertainment channel.

I decided to name the channel Brick Team Customs, in part because each episode would showcase a different team of custom brick related minifigures, but also because I would be using a few minifigures designed by other people and so wanted to honour their work by giving them credit and acknowledgment for those figures that were encorporated with my own. (With direct credit given via text segments)

Within the space of three and a half months I created the branding, learnt an extensive amount of knowledge regarding YouTube best practise, I outlined a considered schedule and marketing plan for two years, and filmed and edited material allowing me to release one video a week for over a year.

The folder hierarchy itself is in fact so complex that it involves over nine thousand files across four hundred and eighty one folders.

The rapid deployment of the videos was facilitated by my E-learning experience, from which I developed a video architecture that allowed content to be simply and quickly swapped out for each episode.

In terms of YouTube timeframes, my channel is still in it's infancy. And yet in a short time and with zero promotional budget, I have exceeded my initial forecasts with the channel having risen to well over 5000 subscribers and over one million views.

Brick Team Customs has been featured for my custom Xenomorph tutorial on Action Figure Insider as well as a feature on The Daily

A year before I launched the channel I made a test video showcasing a Powerloader from Aliens which I designed and built. The content was featured on horror and Sci-Fi sites such as Technabob, Pocketlint, and That initial exposure also gained me my first 50 subscribers, which likely provided a good foothold for when I did launch a year later.

An unexpected indication for the growing influence of my channel that recently came to my attention is that a Chinese Bootleg Toy manufacturer has actually copied one of the characters I made. Whilst there are minor changes, the random yellow and red dots I made can clearly be recognised on the duplicate figure. As I don't sell my figures, I found it to be both amusing and pretty flattering that a bootlegger would know of my work.